Book Chapter
•
2026
•
SINTA 2
•
Blue Economy Potential Through Coastal Business Diversification as a Regional Development Strategy in Kabila Bone Subdistrict
International Journal of Health, Economics, and Social Sciences (IJHESS)
Abstract
The blue economy provides a development framework that seeks to generate
economic value from marine and coastal resources while maintaining social
inclusion and ecological sustainability. Kabila Bone Subdistrict in Bone Bolango
Regency has substantial coastal potential, particularly in fisheries, marine
ecotourism, seafood processing, and small-scale services. However, the
utilization of these resources has not been fully optimized because coastal
livelihoods remain strongly dependent on capture fisheries, while business
innovation, community capacity, capital access, and inter-actor coordination
remain limited. This study examines the relationship between blue economy
potential and coastal business diversification as a regional development strategy
in Kabila Bone Subdistrict and analyzes its implementation through product
innovation, community training and empowerment, and multi-stakeholder
collaboration. The study employed a qualitative case study design. Data were
collected through observation, in-depth interviews, and documentation during
January–February 2026 and involved eight informants representing the
subdistrict government, coastal communities, fishers, local business actors, and
marine tourism managers. The findings show that the development of whale
shark ecotourism in Botubarani has become a major driver of coastal economic
diversification. New activities include tourist boat rental, guiding services,
coastal cuisine, souvenirs, seafood processing, and other marine-resource-based
microenterprises. These activities have expanded household income
opportunities, generated employment, and strengthened local economic
resilience. Nevertheless, diversification remains uneven and is concentrated
around tourism; seafood processing, aquaculture, and other sectors are still
limited. Product innovation is mostly incremental, training programs are not
consistently followed by mentoring, and collaboration among government,
communities, and businesses remains largely informal. The study concludes that
blue economy development can support sustainable regional development when
diversification is accompanied by stronger institutional coordination, continuous
capacity building, improved access to finance and technology, and more
inclusive distribution of economic opportunities.
Kata Kunci
blue economy; coastal business diversification; marine ecotourism; regional development; coastal communities
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